Travel and Tourism in India - Focus on Innovation and Customer Experience |
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» Innovation Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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"A complete digital experience will be created on-line to meet the requirements of travellers. Banners will also be displayed on all leading travel portals. And we soon plan to have a one stop travel shop on our website. Focus will be on all facets of travel like leisure, pilgrim, adventure and business."1 - Ministry of Tourism, Government of India, November 2002. "We have been promoting health tourism as one of our niche tourism products. Although traditionally Ayurveda was there, but healthcare has also gained lot of ground with India offering better facilities at a reasonable cost."2 - Rathi Vinay Jha, Secretary, Ministry of Tourism, Government of India, December 2003. "States are busy extending Brand India to a niche, exclusive, hi-end trajectory — from Goa developing itself into a business destination to Chhattisgarh aiming to become an eco-tourist's delight; from Gujarat, Karnataka and Maharashtra targeting the upper-end tourist for their luxury trains to Andhra Pradesh using IT to market its destinations."3 - A Financial Express Article, February 2004. India on a Growth Path
According to analysts, India was the source of several innovations by the turn of the 20th century. India experienced rapid growth across many industries such as banking, healthcare, telecommunications, agribusiness, pharmaceuticals, manufacturing, IT, retailing and the States'administrative services, thanks to many successful innovations.
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1] "Incredible India," www.indiamike.com, November 05, 2002. |
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